Betty Who, born Jessica Anne Newham, is a successful Australian singer-songwriter based in the United States who just recently broke free from her record label. After she signed to RCA Records at a young age, she is now back to being an independent artist.
Betty Who made the decision in January 2018 to pursue what many artists dream of: control over everything she wanted to do musically. Mainstream, executive demands, and pressure from tight deadlines drained Betty and left her questioning herself.
Per an interview with NYLON’s Hayden Manders, Newham felt liberated by her decision:
“A business relationship is like any other relationship; it’s hard to justify continuing to try and make something work when it’s very obvious that neither of you wants the same thing. I have a vision, I want to follow my heart and do what I think is right. And what I believe is right was leaving RCA.”
After going indie, Betty came back with vengeance, releasing a self-title EP that depicts just how much fun she is having in the creative process. It’s clear that Newham is excited for her new journey, which is helping her expand audience reach despite already owning a passionate fan base.
— Betty Who (@BettyWho) June 15, 2018
BW’s Betty PT.1 includes five new songs and features big hits like “Ignore Me” and “Just Thought You Should Know.” The music is fresh, genuine and extremely catchy.
“Ignore Me” is the first independent single she dropped since her days as a budding 19-year-old artist. The song tells a story from a perspective of someone who doesn’t feel needed but strong enough to endure the heartache.
The opener, “Just Thought You Should Know” has a sonically reminiscent 80s vibe and is a confession of feeling love for an ex while that person is with someone else.
Both of these tunes are full of raw emotion making them relatable and authentic to listeners. Betty Who has always stood by what she wanted. Now, she has more freedom than ever. Has she officially proven herself an independent musical powerhouse that is here to stay?
That’s up for you to decide.